As we all know that marketing is a business policy to make people aware of the goods and services you are providing. It’s a way to promote your brand in such a way that consumer can have at least a knowledge of your presence while consuming your complementary goods.
Now why to choose internet for marketing your product or services ?
In todays world of Globalization the market is becoming more and more competitive day by day. The lesser the MRP of your goods (having same quality as of your competitor) will be, the more your will be ahead in market. Now, your cost of Production can be assumed to be same as of your competitor unless you did a quality compromise which can be proved to be insane. So in this scenario the best option of reducing your MRP is be decreasing your brand advertisement or marketing cost.
Here the need of Internet Marketing can play a big role.
Moreover the reach of internet is far above from each and every market around the world as internet brings the world as a whole. So your brand promoted through internet has a reach to every one around the world who has an internet access.